Italy Launches Foetus in Cocktail Glass Poster to Stop Women from Drinking

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We are doing Advertising for this semester, right? I just want to show you guys a new campaign being launched in Italy. For me, it's kinda weird or maybe even disgusting for some. The advertising campaign carries the message "When mom drinks, baby drinks too". Basically it is a health warning by the government to prevent women from drinking. Have a look at this poster:



It actually shows a foetus in a curled up position in the bottom of the glass. Is this simply creativity or what? I find it kinda lack of humanism though, to put a foetus in that position. But I am not the only one saying that because the governor of the Veneto region ( where the campaign is being carried out ) critics the poster by saying that it portrays a distorted image of women and in particularly expecting mother. And seriously, this poster can just scares people off. But at least, it can make people to look at it and actually response to it. So, is it a good ad, or a bad ad?

You can read more about this here.

2 comments:

Yika Yiku said...

this is like so the awesome. that means women! don't drink (y) smoke can. dun drink =P

shun said...

smoking deforms the baby too.

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